Strategic Portfolio Branding for the Future of Manufacturing

Phoenix Industrial Redevelopment is proud to introduce Workspace Nation®, the unified brand identity for our growing national portfolio of small-bay industrial properties. This strategic branding initiative represents more than just a new name and logo—it embodies our long-term vision for supporting America’s manufacturing resurgence.

Why Workspace Nation®:

As outlined in our Investment Thesis, the United States is experiencing a fundamental shift in its manufacturing landscape. The unraveling of the post-World War II Bretton Woods system, combined with the rapid advancement of exponential technologies, is creating unprecedented opportunities for domestic manufacturing. This reindustrialization wave isn’t just about large corporations—it’s about the ecosystem of smaller businesses that will form the backbone of this new industrial economy.

Workspace Nation® directly supports this vision by providing the physical infrastructure these businesses need to thrive:

  • National Scale: With 19 properties across the country and plans to expand to 100 by 2040, the Workspace Nation® portfolio offers entrepreneurs access to professional industrial space in key markets nationwide.
  • Purpose-Built Environments: Each property in our portfolio is specifically renovated to meet the needs of small manufacturing and service businesses embracing new technologies and production methods.
  • Professional Management: Our standardized approach to property management through Grid Property Management ensures every location maintains the same high standards of quality and service.

CreATING Strategic Advantage

The Workspace Nation® brand creates significant advantages for PIR and all our stakeholders:

For Our Tenants

  • Recognition and Reliability: Tenants benefit from being part of a recognized national network with consistent standards and professional management.
  • Growth Opportunities: As their businesses expand, tenants can easily grow within the Workspace Nation® network, potentially accessing multiple markets.
  • Professional Image: Being located in a Workspace Nation® property signals credibility and stability to their customers and partners.

For Brokers

  • Clear Value Proposition: Brokers can confidently recommend Workspace Nation® properties knowing they offer consistent quality and professional management nationwide.
  • Simplified Marketing: A unified brand makes it easier for brokers to understand and communicate the benefits of our properties to potential tenants.
  • Referral Opportunities: Brokers working in multiple markets can leverage their familiarity with the Workspace Nation® brand across locations.

For PIR and Our Investors

  • Enhanced Market Position: The unified brand strengthens our position as “the buyer of choice for value-add small-bay industrial parks in the US.”
  • Operational Efficiency: Standardized branding creates economies of scale in marketing, signage, and property management.
  • Portfolio Premium: A cohesive national portfolio commands higher valuations than individual, unbranded properties.
  • Accelerated Growth: A recognized brand facilitates faster stabilization of newly acquired properties as we work toward our moonshot goal of 100 industrial parks by 2040.

Bringing Our Purpose to Life

The Workspace Nation® brand directly embodies our core purpose: “To provide the workspaces that enable small manufacturing and service business entrepreneurs the opportunity to grow highly profitable businesses and experience lives of freedom, meaning, purpose, and impact.”

By creating a visible, national brand that stands for quality, reliability, and professionalism, we’re making a clear statement about our commitment to supporting entrepreneurs who will drive America’s industrial renaissance.

The Path Forward

As we continue to expand our portfolio through the Industrial Legacy Initiative™, the Workspace Nation® brand will become increasingly recognized as the standard for small industrial workspaces across America. Every property displaying the Workspace Nation® signage represents our commitment to our positioning statement: “Renovated Workspaces. Renewed Businesses. Revitalized Cities™.”

Through Workspace Nation®, we’re not just providing industrial space—we’re creating the infrastructure for America’s manufacturing future.